Was the Red Cross poster racist?

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The Red Cross swimming safety poster.

People are very quick to make judgements, especially in our current society which seems to favour outrage as a response. This happens especially quickly when it comes to topics like sexism, racism and so on. These are all real problems which affect many people but we must be wary about jumping to conclusions without sufficient evidence.

There is an article in Slate magazine which talks about the Red Cross and racism. The starting point of that discussion was a 2014 safety campaign poster which was pulled last year for being “super-racist.” It earned that dubious distinction because:

A “cool” blonde girl waits her turn by the diving board, for example, and a “cool” fair-skinned dad minds his small child. The vast majority of the “not cool” rule breakers, meanwhile, have brown skin: One boy runs through a puddle, another dives too close to a swimmer, and a little black girl pushes a white girl into the pool.

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